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The impact of the quartz crisis on the Swiss watch industry

The quartz crisis had a profound impact on the Swiss watch industry in the 1970s. The introduction of quartz movements, which could be produced more precisely and cheaply than mechanical watches, p...

Stainless steel 316L - Why watch manufacturers swear by it!

Stainless steel 316L is used to manufacture high-quality wristwatches. Why is it so? And how is stainless steel made in the first place? In this blog post, you'll learn what makes this material so ...

Why every man should wear a watch

Wearing a watch is a great way for men to express their personal style and underline their personality. A watch is not only a practical accessory, but it can also serve as a statement piece that at...

Why a Swiss watch? - The advantages explained

Switzerland - the country of precision - is known worldwide for the art of watchmaking. Swiss watches are rightly regarded as the most reliable and highest quality timepieces. Centuries of refined ...

Our newest models - Aramis Camouflage

Good news! Our popular Aramis collection has been extended by three new models. The watches come in a matt black case and are available with a camouflage dial in green, grey or brown. The sporty lo...